DIRECTOR OF ANNUAL GIVING AND SPECIAL GIFTS
Reporting to the Chief Development and Communication Officer, the Director of Annual Giving and Special Gifts is a key member of the development team. As an integral member of the Generations Campaign team, the Director of Annual Giving and Special Gifts is responsible for executing the strategy for a comprehensive annual giving program, including direct and digital mail in a multi-channel development and communications effort, designed to reach friends, clients, and other important constituents. The primary focus of this position is to cultivate, solicit and steward existing donors, upgrade targeted donors and acquire new annual giving donors. Additionally, the Director of Annual Giving and Special Gifts will manage strategic programs in new donor pipeline activity to engage and elevate new and existing donors. As such, the Director of Annual Giving and Special Gifts successfully shapes and sustains strategic initiatives that increase unrestricted revenue for the Center and recruits donors to the Special Gifts program of the annual fund.
The Director of Annual Giving and Special Gifts will supervise the Annual Fund and Special Events Coordinator and have oversight for the Center’s special event fundraising revenue. The Director will ensure that fundraising events meet the Center’s unrestricted goals and objectives and align with the Generations Campaign.
The Director must have a keen appreciation for the fundamentals of annual giving, including special events, understanding how each fits with the overall fundraising program and the Generations Campaign. The Director will foster best practices and ensure that the Center is a leader in these areas, as measured by total dollars, total participation, percentage participation, consistency of giving, and average gift size.
This individual must have excellent project management and organizational skills as well as outstanding writing and communication capabilities. There will be a high level of coordination of work, requiring extensive interaction with staff in the development and communications department, other Center personnel, and external constituents.
Each year, The Carroll Center for the Blind helps more than 4,000 blind or visually impaired children, adults, and senior citizens gain the skills they need to live active and fulfilling lives. The Carroll Center serves all ages and stages of vision loss by providing campus-based rehabilitation, technology instruction, community orientation and mobility as well as itinerant education and mobility services to children.
- Working with development leadership, determines annual giving goals, and develops strategic and operational plans to increase revenue.
- Cultivates, solicits, and stewards annual donors and prospects through an aggressive and carefully managed direct-mail and multi-channel program, including budgeting and scheduling, market testing and segmentation, internal approvals, and distribution.
- Leads new donor pipeline program and maintains a portfolio of assigned prospects for a new Special Gifts program in coordination with the Generations Campaign. Develops strategies to upgrade donors to higher giving levels, when appropriate, in order to ultimately populate the major gifts pipeline.
- Collaborates and coordinates with colleagues in designing annual fund asks that are a component of a campaign ask for targeted prospects.
- Manages effective approaches for targeting and upgrading donors within the Annual Fund to the Special Gifts category ($2,500+). Makes face-to-face solicitations for these gifts.
- Manages annual giving society. Makes personal calls to donors to acknowledge their gifts and strengthen relationships with the institution.
- Works with the development team to integrate screened prospects effectively into the annual fund at the appropriate levels.
- Clearly and concisely reports on revenue, engagement, and other metrics of success
- Develops relationships across the Carroll Center, including the executive management team and program staff to ensure a good understanding of the Center’s extensive program and campaign priorities in order to integrate this information into appeals that align with institutional and Generations Campaign messaging.
- In conjunction with the Center’s marketing manager, develops and implements an effective social media/e-philanthropy annual giving plan that is fully integrated with the overall department digital strategy.
- Streamlines processes and procedures and apply best practices to the overall management of the annual giving program including outside vendors and the direct mail consultant. Employs the latest and most effective direct mail/marketing techniques.
- Utilizes marketing and communications expertise to manage special projects, as needed, to assist with the department’s overall marketing and communications strategy.
- Supervises the Annual Fund and Special Events Coordinator, ensuring that event fundraising activities align with the annual giving revenue targets and campaign goals of expanding the donor pipeline while building regional and national understanding and awareness of the Carroll Center.
- Bachelor’s degree required with a minimum of 5 to 7 years of direct marketing/annual giving experience, preferably in a nonprofit setting.
- Experience with a direct-mail program and supervision of design/production consultants are required.
- Excellent project management and organizational skills as well as outstanding writing and communication capabilities. There will be a high level of coordination of work, requiring extensive interaction with staff in the development and communications department, other Center personnel, and external constituents.
- Demonstrated capability of developing and successfully managing budgets and project costs.
- Ability to work collaboratively and in a team-oriented approach to achieving results required.
- Highly organized, with the ability to manage multiple priorities and projects on very tight deadlines. Superior at multi-tasking with a high sense of purpose and urgency.
- Technologically savvy. Proficiency in MS Office and with Raiser’s Edge database, and Blackbaud, including the creation of standardized and customized queries and reports is highly desirable.
- Skilled in collaborating with communications personnel on data analytics, performance, and message testing.
- Excellent analytical and process skills. Capable of tracking and monitoring data, identifying trends, and making recommendations for improvement.
- Exceptional interpersonal skills; Makes a positive first impression.
- Success at cultivating strong relationships with internal and external stakeholders and creating partnerships.
- Demonstrated marketing creativity, insightfulness, and undeniable personal integrity.
- A committed, professional and mature individual, with the necessary drive and energy to respond to Campaign demands while working collaboratively to achieve results.
We offer a generous benefits package to include health and dental coverage, vision, Flexible Spending Account, 4 weeks accrued vacation, personal day, 12 accrued sick days, 11 holidays and a retirement program (403b) with up to a 3% employer match.
If you are interested in applying for this position, please send a resume, cover letter, and a completed application (found below) to email@example.com.
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The Carroll Center for the Blind is a private, non-profit agency located in Newton, Massachusetts that serves persons of All Ages and All Stages of Vision Loss. We are close to Boston, Cambridge, Wellesley, Watertown, Waltham, Allston/Brighton, and on public transit routes.
Equal Opportunity Employer Statement
The Carroll Center for the Blind (CCB) is proud to be an Equal Opportunity Employer and always fosters acceptance for everyone. We offer fair opportunities to all qualified persons in recruitment and selection, employment, compensation and benefits, professional development and training, transfers, promotions, social activities, and the use of CCB’s facilities. CCB welcomes all qualified applicants and ensures that everyone will receive equal consideration for employment and does not discriminate against any employee or applicant because of race, color, religion, national origin, mental or physical disability, gender, gender identity, sexual orientation, military, or veteran status, political or union affiliation, or any other categories protected by Federal or State law.
The CCB culture embraces both the law and a work environment that is safe, positive, diverse, inclusive, and equitable for all. Our mission and impact shines bright on all.